MARC-ART Giclee
by Marc Richard Rubin

"A WORLD OF COLOR AWAITS YOU"



A giclee (zhee-CLAY) is an individually produced, high-resolution, high-fidelity reproduction done on a special large format printer. Giclees are produced from digital scans and photography of existing artwork or computer created/generated artworks which are unique digital data files.


Giclees can be printed on varied mediums from canvas to watercolor paper to transparent acetates. Giclees are superior to traditional lithography in several ways. The colors are more vivid with rich saturation akin to original paintings. They have superior longevity which enhances their value as valid Fine Art. Art Museums have embraced giclee as the accepted standard in Fine Art reproduction. They also have a higher resolution (printing term: number of dots/pixels per square inch) which produces virtually continuous hue like painted brush strokes, rather than tiny dots. And,the spectrum, or "gamut" of color for giclees is far greater than that of lithography.


Lithography uses tiny dots of four colors--cyan, magenta, yellow and black--to fool the eye into seeing various hues and shades. Colors are "created" by printing different size dots of these four colors.

Giclees use inkjet technology, but far more sophisticated than your desktop printer. The process employs seven colors: light cyan, cyan, light magenta, magenta, yellow, light black and black in the form of lightfast "pigment" inks applied with finer, more numerous, replaceable printheads resulting in a wider color gamut with greater color saturation and the ability to use various media to print on. The ink is sprayed onto the page (giclee: "to spray") actually mixing the inks on the page to create true colors. It is the actual mixing of colors as they are applied which has drawn the acclaim of Art Museums.

They are priced midway between original art and regular limited edition lithographs. Limited edition litho prints are usually produced in multiple editions of 500-1000 but giclees rarely exceed one "closed edition" of 500 reproductions.


HISTORY

Giclees were originally developed as a proofing system for lithograph printing presses, but it became apparent that the presses were having a hard time matching the quality and color of the giclee proofs. They evolved into the new darlings of the art world. They are coveted by collectors, and desired by galleries because they don't have to be produced in huge quantities with their large layout of capital and storage.

In addition, Giclees are produced directly from a digital file, saving generations of detail-robbing negatives and printing plates, as with traditional printing.

MARC-ART Giclees are created on Marc Rubin's own giclee printer in the artist's print studio. Giclees on canvas are signed and numbered with paint, stretched as a painted canvas and sealed with acrylic or oil base UV varnish. Giclees on paper are signed and numbered. Editions on paper number 300-1000 works and canvas giclees number 500 per closed edition.

"Remember" as with "ALL" Fine Art, prolonged exposure to direct sun light will degrade these pieces.



A FAQ ABOUT
Marc RUBIN



Marc Richard Rubin born in 1950, currently resides in Chicago, Illinois, USA. Marc is best known for his use of balanced vibrant color. His career as a professional Fine Artist formally began in 1973, at age 23, when his first major work in Pointillism, "Ladies Of The Canyon" ( a surreal work) was exhibited in The Art Institute of Chicago. He was mentored by Salvador Dali and the master of Expressionism Jean DuBuffet. Both Masters saw Marc's diversity in the realm of classic abstraction as compatible with his artistic intentions and directed him to continue his career in a multi-genre (multi-style) manner. Salvador stressed that he had achieved his success by continually reinventing himself as a creative force rather than a mono-style artist. He often commented that a common thread (Dali's is a surreal view of the world) called an artist's unique perspective would always bind his work together into one cohesive body. Likewise, Rubin's works are held as one body of work through his use of color and attitude (beauty is joy). The works displayed in this gallery reflect the creative diversity Rubin is known for.

In 1976 after showing in several other U.S. states Rubin returned to Chicago to give a one man exhibition. The sponsor of the show asked Marc to create a "new style" to depict the incomparable Chicago skyline and Pop-Cubism was born. Later that year an art scholar C.C.Long PhD. defined Rubin's new creative attitude of combining seemingly uncombinable classic styles as "Synchronism" (to bring all things together in harmony). This Synchronistic Genre led Rubin to boldly combine styles such as in "Sunrise on the Shore" (the pointillism gallery on this site) or harmonically in his Pop-Cubism where flat comic book art technique meets classic Cubism. The most famous of Marc's early Synchronistic works is "At The Lily Pond", 1978. The painting combines the three pinacles of modern art; Impressionism, Cubism and Expressionism into a harmonious scene inspired by works of Renoire. Marc has continued to work in his various styles using them as visual choices to effectively depict a myriad of subjects.